From invisible on Google to#1 in the Cape Coral Local Pack.
All Fence Contractors spent 30 years and more than 13,000 installations building a spotless reputation. They had a website, but it was not reaching the top of Google, which is where they belonged. Here is exactly what we changed — and how much it moved.
#1
Local Pack Cape Coral
“Fence Company”
- Industry
- Fence installation
- Location
- Cape Coral, FL
- Services
- Local SEO · Google Business Profile · Web Design
The numbers
Verified figures from Google Business Profile, Search Console and PageSpeed Insights. Each one with its starting point, because a percentage without a baseline says nothing.
+90%
Phone calls
from 51 a month to an all-time record of 97 in June
#1
Local Pack "Fence Company"
100% map coverage across the entire Cape Coral area
99/100
Mobile web performance
and 100/100 on desktop, measured by Google PageSpeed
#1
AI recommendation
first choice in ChatGPT and in Google AI Overview
26
Leads
in just 2 months since the website redesign
A 30-year reputation buried on page two.
All Fence Contractors, Inc. is a family business with over 30 years of experience and more than 13,000 completed installations. Their problem was never the quality of the work, nor the lack of a website: it was that the website never reached the top of Google, which is where it is decided who gets the call.
A slow, unoptimized website
Their site had several pages, but none of them were optimized: it loaded slowly and had no SEO work of any kind. It existed, but it was not competing for the searches that matter.
6,200 monthly searches missed
Every month, more than 6,200 people searched for fencing services in their area. All Fence was not showing up to capture them — competitors were.
Inconsistent NAP data
An error in the Suite number of their physical address was repeated across the web. Google was getting contradictory signals about where the business actually was, and that weakened their entire local ranking.
Four fronts, in this order.
We did not start with ranking. We started by fixing the foundations, because boosting a business with broken data only amplifies the problem.
NAP cleanup and Google Maps
We corrected and unified the exact business address across Google, Bing Places and local directories. Without that consistency, everything else is built on sand.
Redesign into a 25-page architecture
We rebuilt the site as a fast, optimized 25-page ecosystem, including specialized landing pages by material — vinyl, aluminum, chain-link, wood — and by city, to capture specific, transactional searches.
Conversion-focused on-page SEO
We built service pages designed to make the user act, with clear calls to action like "Get Free Estimate", and optimized the highest-volume keywords in the area.
Active reputation management
We responded professionally to every review and successfully removed fake and malicious comments, protecting a critical asset: 4.6 stars across 346 reviews.
What happened once Google started trusting them.
The impact was not a one-off spike: it was sustained month-over-month growth in the channels that actually generate business.
Total dominance of the Cape Coral map
The local ranking grid went from scattered nodes to solid green. All Fence holds the #1 Local Pack spot for "fence company" with 100% coverage of the area, and consolidated a Top 3 position for key services like "fence installation" and "fence repair" across the entire tracked grid.
The most valuable channel, nearly doubled
Phone calls are the conversion that matters most for this business. They went from an average of 51 per month to an all-time record of 97 in June. In parallel, mobile searches grew +84% during their peak acceleration period.
Twice on the first page
On top of dominating the map, the site reached the first position in traditional organic results for high purchase-intent searches like "best fence company in cape coral" and "fence company near me". All Fence now appears twice on the same first page of Google.
The first choice AI recommends
When someone asks ChatGPT, or runs into a Google AI Overview while looking to install a fence in Cape Coral, All Fence comes up as the first recommended option. That is visibility in a channel where almost no local business is competing yet.
A website that no longer blocks conversion
Technical performance went from poor to 99/100 on mobile and 100/100 on desktop according to Google PageSpeed. That speed, combined with the optimized local profile, turned traffic into real prospects: 26 leads in just 2 months since the redesign, with name, phone number and the material they want quoted.
“New website, and now we show up #1 on Google Maps and in search for our main keyword. They handled everything and kept us in the loop the whole way.”
Ibrahim Oquendo
CEO — ALL FENCE, CAPE CORAL
Is your business in the same place All Fence was?
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What does the free visibility audit include?expand_more
We review your Google Business Profile, your website, your reviews and your NAP consistency across directories — and show you exactly where you're losing visibility to competitors. No cost, no commitment.
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